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BOV Member

Penafrancia “Penny” Parayo

Director of Communications, Tourism, Marketing and Government Relations for the City of Petersburg

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Biography:

Communications, Marketing, PR, Tourism, Government Relations, Grant Management, and Crisis Management Strategist with over 40 years of experience representing government, media companies, banks and credit unions, higher education, and Fortune 500 companies, including Phillip Morris, General Electric, Bon Secours, and HCA. Skilled crisis communicator with demonstrated ability to mitigate organizational risk. Blends research and cutting-edge technology to build data-driven messaging campaigns aligned with target audiences. Divergent strategist offering resourceful, outside-the-box ideation. Specializes in integrating government, tourism, and higher education with marketing, workforce, and economic development initiatives. TV reporter and producer with experience producing numerous news features and programming for CNN, ABC, CBS, PBS, and ESPN.

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